bradrulz

Dropped The Training Wheels! BIG Day!

noreply@blogger.com (bradrulz) — Wed, 23 Nov 2011 04:18:00 +0000

PUSH PINK w KEEP A BREAST!

noreply@blogger.com (bradrulz) — Fri, 07 Oct 2011 14:36:00 +0000

Trouble viewing this email? Read it online

Hello Friend of Keep A Breast!

Get out your "I Love Boobies" bracelets, because for the month of October, The Keep A Breast
Foundation is teaming up with DonorCircle to be the beneficiary of their PUSH PINK campaign!
Through this partnership, you'll be able to help PUSH the fight against breast cancer while also
earning great prizes like iPads and limited-edition handcrafted art books!

The chance to PUSH PINK and make a difference starts
now. Visit www.pushpink.org to help us PUSH lifesaving
messages to your e-mail contacts, Facebook friends and
Twitter followers. By creating a profile and pushing these
videos every other day during the month of October, you
can protect the people you love and help raise money for
The Keep A Breast Foundation! Visit www.pushpink.org to see exclusive videos from DonorCircle and original content from Keep A
Breast. Also, you'll learn how you can help raise funds for Keep A Breasts' cancer prevention goals,
education initiatives and support programs. Every PUSH earns you PUSH PINK points and places you
in the running to win an iPad or unique art pieces whose creation was influenced by the fight against breast
cancer.
Visit www.pushpink.org TODAY!

Thank you so much for your support.

Sincerely,

The Keep A Breast FoundationConnect with us:

The Keep A Breast Foundation

2251 Las Palmas Dr.
Carlsbad CA 92011
United States

Technology in the Future

noreply@blogger.com (bradrulz) — Wed, 28 Sep 2011 16:00:00 +0000

If this is true, we should buy stock in WINDEX!

SNOWSPORTS State of the Industry (video report)

noreply@blogger.com (bradrulz) — Mon, 19 Sep 2011 18:58:00 +0000

Executive Summary: When it snows a bunch, we sell a bunch of snowsports product. Let's hope this year it snows a bunch.

Shout out to Vance, snowboarder in Vermont. REALLY??? :-|

DEFENDING AWESOME w Dustin Craven

noreply@blogger.com (bradrulz) — Tue, 13 Sep 2011 17:24:00 +0000

DEFENDING AWESOME w Mr Cocard

noreply@blogger.com (bradrulz) — Thu, 08 Sep 2011 20:24:00 +0000

DEFENDING AWESOME w Danger P

noreply@blogger.com (bradrulz) — Thu, 08 Sep 2011 20:23:00 +0000

DEFENDING AWESOME w Scott Wingman Stevens

noreply@blogger.com (bradrulz) — Thu, 08 Sep 2011 20:21:00 +0000

DEFENDING AWESOME w Mama Hades

noreply@blogger.com (bradrulz) — Thu, 08 Sep 2011 20:19:00 +0000

DEFENDING AWESOME w/ a giant man

noreply@blogger.com (bradrulz) — Thu, 08 Sep 2011 19:45:00 +0000

DEFENDING AWESOME w Cale Zima

noreply@blogger.com (bradrulz) — Thu, 08 Sep 2011 19:45:00 +0000

DEFENDING AWESOME w Hamburglar

noreply@blogger.com (bradrulz) — Thu, 08 Sep 2011 19:43:00 +0000

DEFENDING AWESOME w TJ Schneider

noreply@blogger.com (bradrulz) — Thu, 08 Sep 2011 19:42:00 +0000

High Cascade Snowboard Camp

noreply@blogger.com (bradrulz) — Tue, 09 Aug 2011 13:57:00 +0000

el parque esta cerrado...

HCSC 2011: Session 5 Recap from High Cascade Snowboard Camp on Vimeo.

Travis Pastrana VIDEO... OMG!

noreply@blogger.com (bradrulz) — Mon, 27 Jun 2011 20:20:00 +0000

Wow!

BACKYARD REMODEL... Garden Time!

noreply@blogger.com (bradrulz) — Mon, 27 Jun 2011 20:16:00 +0000

Whipped our backyard into shape over the past couple months. Added a little retaining wall (160 feet long), a couple small vegetable/fruit gardens (660 sq.ft.), a little grass (7 pallets ~ approx 3,000 sq.ft.), and a few plants:
2 apple trees, cherry tree, pear tree, fig tree, a couple dozen strawberry/blueberry/blackberry plants, grape arbor, corn, red/yellow/roma tomatoes, all variety of peppers, green beans, zucchini, squash, potato, boc choy, some sunflowers, and a couple mystery plants I have no idea what they are...

Stay tuned for the chickens... oh yes.

Here's a couple pics below
(more pics at http://gallery.me.com/bradbradley#100091)

BEFORE...

AFTER

DURING

CAPiTA SuperCorp Welcomes SEAN SuperPro TEDORE!

noreply@blogger.com (bradrulz) — Wed, 08 Jun 2011 13:27:00 +0000

CAPiTA SUPER CORPORATION SIGNS
SEAN TEDORE TO PRO TEAM

For Immediate Release:
Seattle, Washington - June 6, 2011

CAPiTA Snowboarding is pleased to announce the addition of Sean Tedore to CAPiTA's professional team of desk jockeys.
The former NEOPROTO films standout and Transworld message board sensation had a seven year pro shred career riding for companies such as Nitro, Electric, Ambiguous, and others. Based out of Truckee, California, Tedore was known for his skill and stylistic approach to the changing dynamic of snowboarding in that era and was on top of his game in 2002.

In 2003 at Breckenridge, Colorado with a bright snowboarding career on the horizon, Tedore washed out on a freshly salted take off and did a switch frontside 90 over a 100-foot SUPERPARK jump. He came up short and in a scary moment, tore his ACL, MCL, PCL, Patella Tendon, both Meniscus, and smashed the outside corner of his Femur.
Tedore recovered, only to have a second knee injury a year later which ended his pro snowboard career. Luckily for Sean, he had a back up plan.

In 2003, Tedore graduated with a degree in Mechanical Engineering from the University of Nevada-Reno and in 2005 was hired as the Snowboard Product Development Engineer at K2. During his near six year run at K2 Snowboards Tedore worked with a great team and personally designed over 20 Transworld Snowboarding Good Wood Board Test award winning boards establishing him as one of the premiere board designers in the industry.

At CAPiTA, Tedore takes on a multifaceted role of Product Development and US Marketing Manager. He will employ his design knowledge and engineering background on the snowboard development process and also utilize his network of marketing contacts and media and rider relationships to strategize new ventures for CAPiTA marketing.
Tedore had this to say about the change, "Blue and I have known each other a long time. We're from the same area. I've always liked CAPiTA's approach, and it just seemed like a natural progression to come here and work together."

CAPiTA Pro Shred: Brisse, Stevens, Kimura, Craven, Hadar, Schneider, Zima, Cocard, Jacques.
CAPiTA Pro Desk: Montgomery, Makinen, Chui, Malkoski, Tedore.

CAPiTA Snowboarding is based on the fishing docks of Seattle, Washington and is recognized throughout the industry for unique graphics, progressive product, and world-class athletes. www.capitasnowboarding.com

ASHBURY TO USE OPTICS BY CARL ZEISS VISION LENSES

noreply@blogger.com (bradrulz) — Fri, 15 Apr 2011 12:57:00 +0000

http://ashburyeyewear.com/2011/04/14/ashbury-to-use-optics-by-carl-zeiss-vision-lenses/

Today, we at Ashbury are proud to announce our partnership with Optics by Carl Zeiss Vision! Starting immediately, all of our sunglasses will come standard with Carl Zeiss Vision sun lenses! In mid May all of our shades will come with a Carl Zeiss Vision pamphlet to inform our customers of the added value. We are proud to be one of the few brands approved to be able to use Carl Zeiss sun lenses in our sunglasses.

Ashbury focuses on quality and timeless styles. Our products are made using only the best possible materials and the highest quality manufacturing, for this reason Ashbury decided to partner up with Optics by Car Zeiss Vision lenses which guarantee an extremely high level of protection for your eyes in all conditions.

Carl Zeiss Vision Sunlenses have been tested in order to achieve advanced optical perfection, guaranteeing a better protection for your eyes. Protecting your eyes is very important and requires the proper protection everyday, this can only be achieved with top quality sunlenses. Provide your eyes with better protection using Optics by Carl Zeiss Vision sunlenses.

For more information on Carl Zeiss Vision sun lenses, please click HERE. (http://www.sunlens.zeiss.com/zeiss/index.php)

DC SHOES - Holiday 2011 BRAND VIBE

noreply@blogger.com (bradrulz) — Wed, 06 Apr 2011 11:04:00 +0000

Ready for this summer's X-GAMES?

noreply@blogger.com (bradrulz) — Wed, 30 Mar 2011 20:33:00 +0000

July 28-31 in Los Angeles, CAL EEEEE FOR NEEEE UUUUUH....

SO.... AWESOME!

noreply@blogger.com (bradrulz) — Mon, 28 Feb 2011 19:31:00 +0000

Lungie Land Vol.39 from deadlung on Vimeo.

2010/11 SNOW BIZ, BACK AFTER ALL THESE YEARS...

noreply@blogger.com (bradrulz) — Fri, 25 Feb 2011 12:56:00 +0000

I got this article in the 'ole email box this morning, from SIA

http://www.snowsports.org/Reps/SIANewsletter/NewsletterDetail/Contentid/1489/

SNOW SPORTS MARKET SETS BILLION DOLLAR RECORD IN DECEMBER
The snow sports market sold more than $1 billion worth of equipment, apparel and accessories in December alone and reached $2.1 billion season to date. Sales through December this season are 16% higher in dollars sold and 10% more units sold compared to the same time last season. Excellent snow across the U.S. and improved consumer confidence should result in the best season ever for the market.

“I can’t remember the last time I’ve had snow in my back yard for this long – if people are looking at grass, it just doesn’t put them in the right frame of mind to buy skis and snowboards,” commented Paul Prutzman, Pinnacle Sports, Redding, PA.

Joy over this season’s very positive results should be tempered with the knowledge that production costs are quickly increasing in China and materials costs for commodities, like cotton, are rising at record rates. Increased production and materials costs will result in substantial price increases for a significant share of all products sold in the U.S. market. Increased prices tend to have a negative impact on all discretionary spending which may include snow sports gear next season.

Source: SIA RetailTRAK™ Data by Leisure Trends Group

Equipment sales continue to lead market increases which are leading the charge with a 22% increase in dollars sold overall and 11% more units sold. Alpine equipment sales are up 27% season-to-date, and snowboard equipment sales are enjoying an excellent recovery with 14% more dollars sold through December, compared to last season’s disappointing numbers.
“Last year was tough for everyone. This year we are super clean, and we were sold out by December 20th. Snow always helps,” said Sam Herrbach, Flow Snowboarding.
Apparel sales are strong in the early season increasing 11% in dollars sold. La Niña conditions continue to bring excellent conditions for snow sports across the country including the South where below average temperatures and snowfall in cities, like Atlanta, drive sales of snow sports apparel.
Accessories sales increased more than 16% led by very strong surges in goggles, wax, snowboard accessories and backcountry accessories. Overall, the snow sports market is enjoying excellent sales and is on track to set new benchmarks this season as excellent snowfall and improving economic conditions drive consumers to the market for cold weather apparel and equipment to enjoy the harsh winter conditions.

Early Season Trends

Alpine ski systems sales are up 30% in units sold and 35% in dollars sold.

AT/Randonee equipment sales are up more than 90% overall led by boot sales that increased 150% to $5.9 million in sales.

Reverse/Mixed camber ski sales are up an astounding 168% in units and 165% in dollars, and represent 10% of all alpine skis sold so far this season.

Reverse camber snowboard sales are up 54% in units and 58% in dollars sold. Reverse camber is the new norm in snowboard; 61% of all snowboards sold are rocker/reverse camber so far this season.

Snowboard sales are up 5% in units and 14% in dollars sold, a solid turnaround from last season’s relatively dismal sales.

Snowboard apparel tops up 16% in dollars sold.
Insulated parka sales surged 22% in units sold and 23% in dollars sold through December as La Niña conditions pounded most of the U.S. with cold temperatures and snowfall.

Goggles sales surge up 32% in units sold to 360,000 pairs.

Consumers are buying current season equipment and carryover sales are down 24% overall in the snow sports market.

Source: SIA RetailTRAK™ by Leisure Trends Group. Topline data includes carryover sales.

Regionally, heavy snow and colder than average temperatures brought consumers out to buy in the western region where sales are up 25% in dollars sold. The Northeast enjoyed increases of 9% in units sold and 17% in dollars sold, after two seasons of decline. Unexpectedly, the South also enjoyed sales increases of 10% in units sold and 15% in dollars sold after last year’s stellar sales. The Midwest region showed stable growth of 9% in units and 11% in dollars sold on strong equipment sales that are up 21% in dollars sold.

The market data presented in this report comes from the SIA RetailTRAK™, produced by Leisure Trends Group. The RetailTRAK data is gathered directly from the Point of Sale systems of about 1/3 of the snow sports retailers in the U.S. market. Each season, Leisure Trends gathers snow sports sales data from a representative panel of more than 1,200 snow sports retailers. The panel and the method for extrapolating the results out to the entire industry is based on a triennial census of snow sports retailers designed to accurately define the size and structure of the snow sports retail marketplace. SIA maintains these data for members down to the product level. Click here to read the Executive Market Summary (EMS). The EMS report provides a summary of the entire snow sports marketplace monthly during the season; presenting "The Big-Picture" of the snow sports industry through six reports yearly. For more information about SIA’s RetailTRAK data and other SIA Research products and services, please contact Kelly Davis, SIA’s Director of Research, at KDavis@snowsports.org.

ARE YOU COOL ENOUGH? ARE UNIQUE ENOUGH?

noreply@blogger.com (bradrulz) — Thu, 24 Feb 2011 21:16:00 +0000

So I found this cool brand, Canvassed Apparel (http://canvassedapparel.com), and I'm pretty impressed. Here's a few reasons why...

1. Style: unique, yet simple and fun at the same time. I can wear stripes, trees, pandas, monkeys (i love monkeys) or big cat eye sunglass frames on me and look & feel comfortable style-wise, yet be uniquely different than anybody else at the party. Or the coffee shop. Or the skatepark. Even though I'm a poser and can't skate anymore. Not the point. Let's stay focused.

2. Made in USA: in today's economy, this touches me emotionally. Does it mean Americans will come flocking to buy & wear it? No. But I enjoy the notion and principle, nonetheless.

3. Scene: I like that they actually support the local skate & snow scene. Check their blog for links and videos to App Ski Mountain, our good friends at RECESS in Boone NC, even some self-promoting shots of them on snow wearing their threads.

It's a little brand that's doing the right things. Check 'em out at http://canvassedapparel.com

Go Go Go.... February 2011!

noreply@blogger.com (bradrulz) — Tue, 15 Feb 2011 17:35:00 +0000

Sorry for the radio silence on this-here blog site. I've been enjoying the absolute busiest sales season in my 5+ years of selling. Much love to my wife, Marian, for SERIOUSLY helping me get through this. Very soon, I promise you & the girls will see me again for more than 12 hours at a time (5.5 of which I've been asleep). Love you!

Plain and simple, things are cookin' and it's HOT in the kitchen. I've had my oven mitts on non-stop for what seems like 3 months (really it's only been 6 weeks), and I'm MORE than excited about what's being served from this year's products menu. How much more can I play-up this cooking analogy, you may ask? Stay tuned... there'll be some early season hor' dourves, saliva dripping, some competitive snarling, an incredible Fall-time Feast, then hopefully another all-out Industry-wide FOOD FIGHT!

Analogy closed.

Jan 14, 2011: CHRIS COLE on DC SHOES

noreply@blogger.com (bradrulz) — Fri, 14 Jan 2011 17:07:00 +0000

PRESS RELEASE

DC SIGNS CHRIS COLE TO ITS SKATE TEAM

January 14, 2011 - Huntington Beach, CA – DC is proud to announce it has signed legendary skateboarder Chris Cole to its elite Skate team. Recognized as one of the best and most influential skaters of his generation, Chris is only the second skater to ever become Thrasher’s “Skater of the Year” twice (after DC’s Danny Way) once in 2005, and again in 2009. In that same year, he was also honored with TransWorld SKATEboarding’s Readers Choice Award.
To welcome him, DC is launching its latest Initials Commercial featuring Chris, in which he debuts a never before done trick– a FS 360 to front board. Check it out now at http://www.dcskateboarding.tv/cole. The mini-site also features a new interview, photo gallery and bio on Chris.

“DC is a huge force in skateboarding- pushing new technology and styling into skate footwear,” said Chris. “I've always admired that, and when I had the opportunity to be a part of their team I jumped at it. They have already made me an even bigger fan with the way they do things, how I’ve been treated, and the things I’ve been shown.”

“Our heritage and also our future is in skateboarding, and we couldn’t be more thrilled to welcome Chris to the family,” said Anton Nistl, DC’s President. “DC is known for having athletes that exemplify raw talent, natural leadership, ambition and fearlessness, and we really feel that Chris embodies all of these traits and more. This is a great way for us to kick off 2011. Our future is looking bright with Chris in it.”

Hailing from Langhorne, PA, Chris has spent the majority of his life on a skateboard and his powerful and precise skating style shows just that. He is an innovator of tricks such as a cab front blunt on a handrail, FS 360 to front board and he’s made his mark at famous spots such as the Carlsbad Gap and Wallenberg High School. His raw talent and un-matched ability has been showcased with parts in almost 20 skate videos including Transworld’s In Bloom and Zero’s Strange World.

In 2004 Chris won his first contest, Best Trick at the Tampa Pro and he hasn’t slowed down since. He’s won practically every contest out there including back-to-back Gold Medals at X Games (in 2006 and 2007), the Maloof Money Cup three times (once in 2009 and twice in 2010), Dew Tour (in 2009), Battle At The Berrics 2 (in 2009). Most recently he competed in the first Street League Skateboarding™ DC Pro Tour taking 2nd place at the Las Vegas event stop.

Chris’ 2011 is already a busy one as he is working on finishing a film part for Zero’s Cold War and working on developing signature products with DC. For more information on DC, its athletes and products visit http://www.dcshoes.com and on DC’s Facebook and Twitter pages (http://www.facebook.com/DC.Shoes andhttp://twitter.com/dcshoes).